Performance Marketing Manager
Remote
Full-time Contractor
About MegaBlock Gaming:
Mega Block Gaming is the leading service provider for globally recognized online gaming operators. Our portfolio includes casino brands that offer cutting-edge gaming solutions that seamlessly integrate fiat and cryptocurrencies into a range of gamification functions.
Megablock is a proudly remote-first organisation, we've cultivated an environment where creativity flourishes, collaboration is core, and innovation knows no bounds.
We aspire to be a global leader, driving positive change and sustainable growth, while prioritizing secure entertainment-led player satisfaction and experience across our casino and sports betting business. Through cutting-edge technology, exceptional talent, and a culture of collaboration, we aim to deliver exceptional services that exceed expectations and empower our players to thrive in a rapidly evolving iGaming /Web3 world.
Job Description:
We are excited to be on the hunt for a talented and motivated individual to join our team as a Performance Marketing Manager
In this role, you will be responsible for planning, executing, and optimizing paid digital advertising campaigns. Your primary goal will be to drive user acquisition and maximize ROI through data-driven strategies and innovative approaches. You will collaborate closely with the marketing, analytics, and creative teams to deliver effective and efficient performance marketing campaigns.
Responsibilities:
- Campaign Strategy: Develop and implement paid media strategies that align with overall marketing goals and objectives.
- Platform Management: Manage paid media campaigns across various platforms, including Google Adwords, Facebook, Twitter & various DSPs (primarily Adform).
- Optimization: Continuously optimize campaigns for performance, including bid management, audience targeting, and creative or ad copy adjustments.
- Data Analysis: Analyze campaign performance to derive insights and make data-driven decisions to improve campaign effectiveness.
- A/B Testing: Conduct A/B tests to evaluate the impact of different variables on campaign performance and make necessary adjustments.
- Reporting: Prepare detailed reports on campaign performance, providing insights and recommendations to key stakeholders.
- Collaboration: Work closely with the marketing, creative, and analytics teams to ensure cohesive and integrated campaign execution.
- Industry Trends: Stay updated on the latest trends, tools, and best practices across paid media marketing to keep our strategies competitive and innovative.
Requirements:
- Minimum of 3 years of experience in performance marketing, preferably in the online gaming or casino industry.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Proficiency in using various platforms:
- DSPs/ad exchanges (e.g. Google DV 360, Trade Desk & Adform)
- PPC (e.g. Google Adwords, Bing Ads)
- Paid Social (e.g. Facebook Ads, Twitter Ads)
- Experience in managing multiple paid media channels (e.g. PPC, Paid Social & Programmatic)
- Strong analytical skills and experience with analytics tools (Google Analytics, etc.).
- Ability to interpret complex data and generate actionable insights.
- Excellent organizational and project management abilities.
- Strong communication skills, both written and verbal.
- Ability to work independently and collaboratively within a team.
"What’s in it for me" we hear you ask?
- A global and dynamic work environment, working with some of the best Casino talent in the world
- A company full of personal growth opportunities, where you'll be trusted to work autonomously, in a down-to-earth and collaborative, non-corporate style atmosphere
- A choice of work locations. We are a remote-first company with colleagues all over the world and a head office in Cyprus. The choice is yours!
- Flexible working. We're all human, and life throws challenges in all shapes and sizes Understanding, flexibility, and trust in where, when, and how we work to make Mega Block stand out from the crowd
- Rest and recharge with plenty of time off throughout the year
- A competitive compensation package, reviewed regularly
Equal Opportunities
?
Megablock Gaming is an equal opportunity employer welcoming applicants from all backgrounds.
MBG exists to be different. We don’t do what everyone else does. We engage players. We move fast. We grow together. MBG’s world class team provides clients with expertise in marketing transformation, product innovation and analytics intelligence, unlocking the value potential of their players for profitable and sustainable growth.
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