Customer Analytics Specialist

Are you passionate about uncovering the stories hidden in data and driving business decisions through customer insights?

Who we are

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally’s Corporation, with tens of millions of players across the globe and an unmatched ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.

Our brands and sites include market movers and shakers like Vera&John, Yuugado, Intercasino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

Well, what about the team?

The Player Conversion Specialist contributes to the optimisation of conversion metrics on all onsite and offsite journeys by taking ownership of assigned player conversion journeys. They also develop and distribute monthly reporting based on analytics and transactional data, generating key insights into customer behaviour, and building a set of recommendations for journey improvements, tests, and optimisation into a roadmap for action by various stakeholders.

So, what will you be doing?

Monitor the player journeys on a regular basis by logging onto our different sites and ensuring that all is working correctly for all tiers.

Document and raise any observed issues with relevant product teams for resolution as bugs or improvements. Follow-up resolution of observed issues.

Develop and implement data-driven conversion rate optimization strategies to improve journey performance and increase conversion rates.

Collaborate with cross-functional teams to implement optimization strategies, including marketing, product, UX/UI design, and development.

Create and maintain up-to-date map player journeys maps, conversion funnels and user flows.

Collaborate with the Head of Player Conversion to establish a framework of metrics for each of these journeys, funnels and flows, and measures to establish relevant benchmarks.

Communicate these metrics to the broader stakeholder audience evangelising as appropriate.

Monitor metrics for journeys, funnels, and flows to identify areas of concern and identify areas for improvements of conversion rates.

Provide related insights and recommendations based on data analysis and product knowledge to drive continuous improvement in conversion rates.

Generate reports and present findings to stakeholders, highlighting key performance indicators and opportunities for optimization.

Develop business cases to support recommendations with clear testable hypotheses, benchmarks, and projected value and present to stakeholders for sign off.

Ensure recommendations are actioned by the various product or commercial teams involved and keep track of agreed implementations by liaising with stakeholders.

Track performance of changes once deployed against estimates or targets and report regularly to stakeholders to ensure continual improvement or pivoting, as necessary.

Propose, design, and execute A/B and multivariate tests to optimize product elements, player journeys, user flows, and conversion funnels.

And what are we looking for?

Experience in either a Product or Marketing role within iGaming.

Intermediate knowledge of Excel and Google Analytics with familiarity of Tableau or PowerBI.

Understanding of A/B testing with familiarity of A/B testing tools.

Data visualization skills and basic statistics.

Knowledge of gambling products and customer retention.

Knowledge of Marketing, UX or Business Analytics.

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave

- Annual bonus

- Health insurance

- Company share scheme

- Volunteering days

- Home office allowance

- Wellness or Gym allowance

+ Much more!

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.