Reporting to: CMO
Location: Malta / Hybrid
As the Director of Acquisition you will be in charge of acquiring new customers, driving engagement, and maximizing revenue through innovative and niche marketing channels and ideas. This role is critical to our success, requiring a seasoned professional with a deep understanding of the sports betting industry, a passion for sports and online gaming industry, and a proven track record in customer acquisition within this niche.
Key Responsibilities:
- Develop and implement acquisition strategies specifically tailored for our niche target audience
- Stay abreast of industry trends, competitor activities, and regulatory changes to inform and adjust acquisition strategies accordingly.
- Oversee the planning and execution of sports-centric acquisition campaigns across various channels, including Affiliation, SEO, Display, social, and digital media.
- Develop and manage acquisition budgets, ensuring efficient allocation of resources to achieve performance goals.
- Develop innovative and creative approaches to customer acquisition, especially in our niche target group
- Build and lead a high-performing acquisition team with a deep understanding of the sports betting landscape
- Utilize data analytics to drive customer value, targeting, and personalized marketing strategies.
- Monitor and analyze campaign performance, optimizing strategies based on key performance indicators.
Qualifications:
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- Experience: 5+ years of experience in customer acquisition within the sports betting or online gaming industry.
- Strong understanding of sports betting brokerages is a must
- Knowledge of crypto casino industry is a plus
- Leadership: Proven success in leading and motivating teams in a fast-paced and competitive industry.
- Strong analytical and quantitative skills, with the ability to use data to drive decision-making.
- Ability to adapt strategies based on the dynamic nature of the sports betting industry.
At Isoall, we redefine management excellence. Established in Malta by a team of experienced professionals, we have grown into a leading management company, known for our innovative solutions and commitment to client success. Our journey is marked by a relentless pursuit of excellence and a deep understanding of the complexities of modern business.
As we continue to expand and evolve, our focus remains on providing exceptional service and solutions. Our team of experts is dedicated to ensuring that every project we undertake not only meets but surpasses client expectations. At Isoall, we're not just managing businesses; we're fostering growth and success for companies and individuals alike.