CRM Strategy Manager

As a CRM Strategy Manager, you will play a leadership role in developing innovative, data-driven, multi-dimensional strategies and tactics to improve customer and business outcomes for strategic CRM client engagements, and an implementation lead role in helping bring those strategies to life.

You will manage a team of CRM Managers that are each dedicated to a partner and will be a full contributor to the team in applying creativity and intelligence to solve digital CRM transformation issues for the team and the partners.

You will work on a range of projects to develop consumer experience, business, operating, and will assume the role of the partner’s trusted advisor from ideation to implementation.

What You'll Do

• Develop and implement CRM programs aligned with core business KPIs, based on customer journey insights.
• Monitor partner brand performances and take actions to improve KPIs.
• Coach CRM Managers & Coordinators on planning and delivering CRM strategies to boost customer retention and loyalty.
• Build and optimize customized funnels for segmented user life cycles.
• Strengthen relationships with Partners and contribute to strategic CRM discussions with Partners and Aspire management.
• Create business cases for new engagement opportunities and secure buy-in from key clients and stakeholders.
• Manage the Dedicated CRM Team and lead multichannel customer journey initiatives to enhance loyalty, retention, personalization, and promotional strategies.
• Develop reporting and insights to recommend programmatic marketing streams.
• Lead the evolution of direct marketing practices.
• Provide weekly/monthly reports on campaign results, customer counts, and financial forecasts.
• Maintain ongoing relationships with key partners and assist in growing their brands.
• Engage in strategic discussions to align CRM capabilities with partner visions.
• Develop team strengths and address weaknesses.
• Understand the customer life cycle to activate, engage, and retain customers across all marketing channels.
• Set and evaluate team goals and oversee campaign performance.
• Collaborate with the VP of Commercial to continuously improve CRM propositions.

What We're Looking For

• You are dynamic, result-oriented combined with an entrepreneurial mindset.
• Strong communication skills and you are a team player.
• BA/BSc. in Marketing or equivalent – (Advantage).
• Proven leadership skills, ability to motivate and develop people.
• Hands-on experience analyzing Retention KPIs, building reports, and synthesizing insights for stakeholders.
• 2 years’ previous experience in a similar role – a must.
• Excellent time management and problem-solving skills.
• Ability to work to a tight deadline and under pressure.
• Experience in relationship management skills with 3rd party partners.
• You are responsible, detail-oriented, well organized, independent, able to learn quickly, a multi-tasking master, a team player & have great interpersonal skills!

Company Summary

Aristocrat Interactive?? 

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG)?business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together.? The business is an industry leader?in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB). 

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

• All about the Player
• Talent Unleashed
• Collective Brilliance
• Good Business Good Citizen